There’s something about the anticipation of a short trip that triggers this recurring fantasy that I’ll be able to squeeze in the time to get my website redesigned. The fantasy often persists well into the trip. I’ll be thumbing through an airline magazine, will notice something interesting (a clever layout, use of color or typeface), and will tear the page out and make some notes about how it can figure in to the redesign that I’m about to start work on any minute now.
Later, home from the trip, I’ll empty my pockets and laptop bag, and out will fall these unused design fragments. I have a folder in my desk with ten years worth of design material torn from airline magazines.
Thumbing through the folder is like a brief romp through the major graphic design tropes of the past decade. A designer with a good eye could scatter the pages and reorder them based on when the typeface, color choice, or visual affect was popular, probably naming photoshop filters along the way. “Distressed typewriter font with subtle drop shadow? Hm… That’d probably be late ‘97.” I wonder if there’s a phrase in the graphic arts community to describe the moment when a particular look jumps the shark.
And there’s the challenge. Since I’m always short on time to redesign my website, I need to find a look that’s going to have a long shelf life. The content of my “design ideas” folder suggests that a good strategy might be to notice what’s catching my eye now, and then avoid using it.