I was at a this party, and someone was passing around a podcast. I took a hit, and came to a year later, realizing that I’d pretty much given up on radio without ever noticing.
Actually, it was a co-worker who turned me on to podcasts. He’d figured out how to convert BBC shows from RealAudio to MP3, and then “rebroadcast” them using a small, portable FM transmitter so that he could listen to the shows during his half hour commute. The idea sounded good, so I gave it try. Now, aside from the occassional traffic report check, the car radio stays tuned to an otherwise dead channel, playing podcasts that I broadcast using a small FM transmitter plugged in to my MP3 player.
A year and change ago, it was hard to keep the podcast queue full. IT Conversations was just getting started, Odeo wasn’t around yet, and I hadn’t worked out how to grab the ReadAudio files from Car Talk and transcode them to MP3. Now, the problem is having too many choices. This week I’ve been catching up on the Ruby on Rails Podcasts, after a week of Venture Voice with a few Gillmor Gang food fights thrown in. There’s a lot of really good, freely downloadable stuff available now, even for folks who’ve so far avoided iTunes. While checking URLs for this post, I added two more podcasts to the queue.
In retrospect, radio was easy to displace. Music radio in the Bay Area has sucked for many years now, and AM news has been vacillating between irrelevant, shrill, and insulting. (Show of hands: who wants to hear about some manufactured favorite teen idol survivor’s boyfriend problems while you’re driving to work?) Before podcasting, I’d been doing so much inanity-avoidance channel switching that the numbers were wearing off the faceplate on my car radio. Certain radio voices get overused in obnoxious ad campaigns to the point of triggering an instant, Pavlovian reach to change channels at the first sound of their voices. With passengers, I’d either put in a CD or leave the radio off, lest my rapid channel switching alarm them. Now, I rarely have reason to change the channel, except to get a traffic report.
I’m sure that radio never noticed that I’m gone, though I suspect that the savvier advertisers are catching wind that their target audience is slowly dropping off the channel.